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Tuesday, February 9, 2010

Philips Technology Spot

A piece TBA Digital created for Philips' Sonicare brand to showcase toothbrush technology. I was involved with the client from initial style guide and storyboards, through to the final output.



All four brushes were modeled in 3DSMax from physical or photo reference, animated, and brought into After Effects for compositing. The initial concept was meant to mimic the curves present in the tradeshow booth design the piece was meant for, while also adhering to Philips' strict brand guidelines.

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